Berry+ by The Moderns Saves the Earth One Wash at a Time
Peter Vallas — January 13, 2011 — Eco
References: themoderns & lovelypackage
Berry+ is the newest creation by environmentally friendly marketing think-tank The Moderns.
With their ultimate goal being to help sustain the environment, they have created a product that may change how we wash our clothes. Berry+ is a 100% plant-based laundry soap, with 95% of it coming directly from berries.
The packaging design is innovative as well, resembling a first-aid kit for your laundry machine. This eco-friendly creation by The Moderns is definitely a step in the right direction for sustaining our home planet.
With their ultimate goal being to help sustain the environment, they have created a product that may change how we wash our clothes. Berry+ is a 100% plant-based laundry soap, with 95% of it coming directly from berries.
The packaging design is innovative as well, resembling a first-aid kit for your laundry machine. This eco-friendly creation by The Moderns is definitely a step in the right direction for sustaining our home planet.
Trend Themes
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Eco-friendly Cleaning Products — Opportunity to develop and market environmentally-friendly cleaning products that use sustainable ingredients.
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Plant-based Innovations — Disruptive innovation potential in developing products made from plant-based materials, such as berry-based detergents.
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Packaging Redesigns — Opportunity to create innovative and eco-conscious packaging designs for various consumer products, including laundry detergents.
Industry Implications
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Sustainable Household Products — Growing industry focused on developing and selling eco-friendly household products.
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Natural Ingredients — Industry centered around utilizing natural ingredients in various consumer products, including cleaning supplies.
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Packaging and Design — Industry that specializes in creating innovative packaging designs for consumer goods, with an emphasis on sustainability.
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