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The Beneva Foundation Campaign Shows the "Internet is a Dangerous Place"

By: Meghan Young - Published: • References: jandl.sk & ibelieveinadv
As informative, fun and social as the Internet is, it can also be rife with content that is inappropriate for children, which the Beneva Foundation campaign illustrates quite literally. It focuses on kid drawings that appear innocent and sweet at first, but are quickly revealed to be vulgar and risque. Children draw what they know and if they are exposed to adult content on the Internet, it will affect their daily lives.

Conceived and executed by Jandl, an ad agency based in Bratislava, Slovakia, the Beneva Foundation campaign may be shocking, but it is not as shocking as the real thing. It urges guardians to not "let [their] children online with no supervision" because "the Internet is a dangerous place." Stats for Vulgar Kid Drawing Ads Trending: Older & Warm
Traction: 1,491 clicks in 141 w
Interest: 2 minutes
Concept: Beneva Foundation Campaign
Related: 46 examples / 35 photos
Segment: Neutral, 4-18
Comparison Set: 17 similar articles, including: cross-eyed animal ads, passport stamp ads, and romantic otherworldly ads.