The Beer Store's 'Beer Wall' Now Lives on as a Dynamic Digital Display

By: Laura McQuarrie - May 19, 2016
References: thebeerstore & marketingmag
With help from Cineplex Digital Media (a B2B unit of Cineplex) The Beer Store is now revamping its static Beer Wall with a dynamic new retail display system.

The new system introduces 21-inch tablets that allow consumers to easily search through the store's selection of more than 600 beers and filter results by brand or category. As well as being useful for serving consumers better, the digital displays are equipped with technology to provide The Beer Store with insights and analytics such as how many people used the touchscreen stations, what selections are being made and the time of day purchases are being made.

As of now, these new stations have been implemented in about 145 locations, with a goal to include them in all of The Beer Store's 447 locations by June.