A home beer fridge that features an in-the-door tap? Aside from a threesome with hot models, this is probably every guy's fantasy. Dubbed the Home Pub by Asko, the refrigerator has electronic controls to keep beer at exactly the temperature you desire. It also has a freezer on the bottom, and has an A+ energy rating. Antibacterial treatment with silver ions protect all the internal parts.
Implications - Affluent young males are increasingly looking for ways to make their lives easier with products that solve very specific problems. These consumers have money and want to spend on products that are unconventional. Companies should consider this demographic when creating their ad campaigns.