The Barney’s x Walt Disney Electric Holiday Campaign is Cute

By: Alexandra Serrano - Published: • References: barneys & wwd
Beloved characters are glamorized for the Barney’s x Walt Disney Electric Holiday campaign.

For this coming 2012 holiday season, luxury retailer Barney's teams up with Walk Disney for a chic cartoon campaign. The unveiling of this playful collaboration will feature a 3D light show and a moving art film, and displays that will "turn Disney’s most favorite heroes into runway supermodels and fashion regulars into Disney types," according to WWD.

Disney characters will be styled to sport the most prestigious of fashion houses: Mickey Mouse in Balenciaga, Minnie in Lanvin, Goofy in Balmain, Daisy in Dolce & Gabbana, Snow White in Nina Ricci and Cruella de Vil in Rick Owens. With the collaboration's design team capitalizing attention to detail, the outcome is a stunning project that seamlessly marries the worlds of fashion and fantasy. Stats for Couture-Clad Disney Stars Trending: Older & Average
Traction: 3,623 clicks in 104 w
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Concept: Barney’s X Walt Disney ‘Electric Holiday’
Related: 68 examples / 52 photos
Segment: Neutral, 12-35
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