With Canada's recent legislation of cannabis, the Province of Ontario has proactively launched 'Barely High' --an anti-impaired driving campaign to educate Ontarians of the dangers of driving while under the influence of marijuana.
The campaign features four hilarious videos of individuals who are slightly stoned. The first video, 'Giggles,' features a man laughing while eating ramen. The second video, 'Dance,' displays a stoned individual awkwardly slowly dancing alone. The third video, 'Smokey Eyes,' shows a woman who severely smudged her eye makeup. The last video, 'Toes,' depicts a man rubbing his feat in a fuzzy carpet.
The tagline of the videos is "Barely high is still too high to drive" and uses humor and relatable situation to educate the public on the dangers of operating a motor vehicle -- or any mundane activity -- after smoking marijuana
Key Themes Behind This Trend
- Anti-drug Campaigns
- Disruptive innovation opportunity: Develop creative and humorous anti-drug campaigns to educate the public on the dangers of substance impairment.
- Impaired Driving Prevention
- Disruptive innovation opportunity: Create new technologies or tools to prevent impaired driving incidents and promote road safety.
- Cannabis Education
- Disruptive innovation opportunity: Design interactive and engaging educational resources to inform people about the effects and risks of cannabis use.
Where This Applies
- Advertising and Marketing
- Disruptive innovation opportunity: Tap into unconventional advertising strategies to effectively communicate important messages and capture audience attention.
- Automotive and Transportation
- Disruptive innovation opportunity: Develop advanced vehicle systems and safety features to combat impaired driving and reduce accidents.
- Education and Training
- Disruptive innovation opportunity: Implement innovative teaching methods and technologies to educate individuals about the risks associated with drug use and driving.
