There's a certain dainty darkness surrounding the Barbara Palvin Dansk AW 2011 editorial. Despite its floral garden backdrop, Palvin's heavy eyeliner and somber facial expressions contribute to the air of murkiness.
All gloom aside, Emma Tempest's lens sheds light on the shoot which features the sizzling selections of Sam Ranger and designs by Stella McCartney, Christopher Kane and Burberry Prorsum. Moving through a variety of unusual styles from bold, floral prints to long knitted sweaters, the shoot features a blend of feminine yet mature looks that all women aspire to and all men admire.
Implications - Fashion editorials that are thematic and easy to follow in air and ambiance are the most appealing to consumers as they give a context for the clothes which allows them to tell a story. Companies looking to launch ad campaigns should take note of the thematic and theatrical elements that many fashion spreads embody.
Stats for Glam Garden Shoots
Trending: Older & Warm
Research: 28,753 clicks in 247 w
Interest: 4 minutes
Concept: Barbara Palvin Dansk AW 2011
Related: 105 examples / 81 photos
Segment: Females, 12-55
Comparison Set: 39 similar articles, including: tattooed temptress shoots, withering wedding woe shoots, and 29 bound and restricted shoots.
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