Relaxed Boho Fashion
With a blend of floral, black and pastel pinks, the clothing is definitely feminine and pretty, and have a free-spirit feel to them. The Shakuhachi S/S 2011 lookbook with Bambi definitely offers fashion inspiration for next summer.
Implications - Urban-based consumers live fast-paced lifestyles today and have dwindling down time. For this reason, they are opting for more comfortable fashions that allow for relaxation throughout the day. Companies who desire to cater to this busy demographic should manufacture fashions that prioritize comfort without jeopardizing style.