Superstar

The Bajaj Exhaust Fans Campaign Features Stench-Filled Spaces

By: Meghan Young - Published: May 10, 2012 • References: leoburnett & ibelieveinadv
When a room is smelly, it can make a person feel as though that stench is in every crook and cranny of the room, as depicted in the Bajaj Exhaust Fans campaign. In one of the print ads, a kitchen is completely covered in fishes while a bathroom is lined in cigarettes. The images might make the viewer cringe, but imagine actually being in a room that smells that bad.

The Bajaj Exhaust Fans campaign provides a great solution. Created by India-based ad agency Leo Burnett, the ad campaign urges people to reclaim their spaces by blasting the stench out with these fans.

Photographed by Amol Jadhav, the Bajaj Exhaust Fans campaign was art directed by Brijesh Parmar with creative direction by Vikram Pandey. Stats for Extreme Smelly Room Ads Trending: Older & Mild
Research: 1,682 clicks in 211 w
Interest: 2 minutes
Concept: Bajaj Exhaust Fans Campaign
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
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