Yearbook Photo Fails
I feel a tinge of embarrassment for the poor souls depicted in each and every photo on the 'Bad Yearbook Photos' blog. Although cringe-worthy, these photos will also induce a few laughs. Check out the gallery to see this awesome awkward archive.
Implications - Thanks to the social media age and Internet interconnectivity, all marketing now must include a discussion of 'viral marketing.' A company stands a good chance of creating viral marketing if they invest in an ad that is comedic and entertainment-based, not product based. By presenting consumers with a piece of marketing that serves to entertain instead of market, they stand a good chance of getting consumers to spread their work, subliminally embedding their brand image in the subconscious of consumers.