The iconic breakfast chain Waffle House recently branched out into new territory with its very own beer, called 'Bacon & Kegs!.'
Created in partnership with Greensboro, Georgia brewing company Oconee Brewing Company, Bacon & Kegs! is a bacon-infused red ale. This means that the base has a malty sweetness that blends perfectly with the savory and smoky flavor of bacon extract. And just as the name suggests, the new brew actually smells like bacon – a clever nod to the breakfast chain. Waffle House fans will also appreciate the unique can design, which is bright yellow and feature cartoon renderings of bacon, beer, and, of course, the iconic Waffle House restaurant facade.
The new beer will only be available from the Greensboro brewery starting on December 18th.
Image Credit: @oconeebrewingco
What Makes This Trend Stand Out
- Breakfast Restaurant-branded Beers
- Opportunity for breakfast chains to expand their brand by creating their own beer, attracting beer enthusiasts and expanding their customer base.
- Bacon-infused Craft Beers
- Craft breweries can experiment with bacon-infused beers to create unique and adventurous flavor profiles that cater to bacon and beer enthusiasts.
- Creative Packaging Design for Beers
- Packaging companies can tap into the trend of unique and eye-catching designs for beer cans, catering to consumers who appreciate novelty and visual appeal.
Sectors Adopting This
- Restaurant Chains
- Restaurant chains can explore the opportunity to collaborate with local breweries and create their own branded beers, offering a unique and exclusive product to their customers.
- Craft Beer Industry
- Craft breweries can capitalize on the trend of bacon-infused beers, creating a niche market for adventurous beer drinkers who enjoy unique flavor combinations.
- Packaging Industry
- Packaging companies can provide innovative and creative packaging designs for craft beers, capturing the attention of consumers and helping brands stand out in a competitive market.
