Juice Salon Ad

By: Chris Skleryk - Published: Feb 15, 2008 • References: freshcreation
An awesome new experience might just be your next escalator ride, that is if Juice Salon is advertising in your mall.

While you're standing there looking down at the moving stairs five minutes after you've gotten off, passersby will understand your awe struck behavior when they see this nifty creation Juice Salon has come up with to advertise their hair studio.

As half of a male model's head remains fixed at the bottom of the escalator, the other half of his head (hair) descends on the steps reaching the fixed figure to create multiple hairstyles in a matter of minutes. But to really understand you have to watch the video.

Effective and innovative are a couple words that come to mind, seeming so simple yet almost easy Juice Salon has hit it big with this Ad. Stats for Escalator Morphs Hairstyles Trending: Older & Average
Research: 5,869 clicks in 431 w
Interest: 4 minutes
Concept: Escalator Morphs Hairstyles
Related: 27 examples / 21 photos
Segment: Males, 18-35
Comparison Set: 10 similar articles, including: bridal beauty subscriptions, monitoring joint devices, and giant smartphone billboards.