AT&T 'No Text on Board' Pledge Asks You to Stop Texting and Driving

By: Katherine Vong - Published: Aug 17, 2012 • References: att & mashable
Although most people understand that texting while driving is dangerous, according to statistics from the AT&T 'No Text on Board' campaign, a whopping 75 percent of teenagers say they still do it and 77 percent of them claim they have also seen their own parents texting while driving.

AT&T has launched a campaign asking customers, teens in particular, to take a pledge against texting and driving. The AT&T 'No Text on Board' comprises a dedicated website where visitors can submit a pledge and also download a free app that helps to reduce texting and driving. The app will respond to texts for you if you're driving as well as send all calls to voicemail; this way, drivers aren't tempted to reply to a message or take a call. AT&T has also created a documentary, shown here, about the risks of texting and driving. Stats for Anti-SMS Driving Campaigns Trending: Older & Average
Research: 2,466 clicks in 196 w
Interest: > 3 minutes
Concept: AT&T 'No Text On Board'
Related: 82 examples / 63 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: drunk texting prevention apps, instating messaging comics, and driver distraction charts.