Ashton Kutcher in Nikon Ad

By: lourdes sanchez bayas - Published:   Updated: Apr 7 2011 • References: shinyshiny
The Nikon TV commercials starring Ashton Kutcher were launched yesterday nation wide. The commercials, reportedly, will be shown in trendy locales such as boutiques, hotels and upscale stores.

"The campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras," says I4U News.

Implications - Crowded markets means brands must grab consumer attention any way they can. Celebrities are still a go-to for brands hoping to engage adoring fans. As consumers continue to idolize celebrities and take to heart what they say, do or wear, using a celebrity spokesperson to promote a brand's products continues to be an effective method in any marketing plan. Stats for Geeky Celebrity Endorsements Trending: Older & Warm
Traction: 4,747 clicks in 365 w
Interest: > 3 minutes
Concept: Geeky Celebrity Endorsements
Related: 55 examples / 42 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: luxury dessert cafes, top 55 eco trends in march, and poverty-alleviating vending machines.