Ashton Kutcher in Nikon Ad

By: lourdes sanchez bayas - Published: Mar 26, 2008   Updated: Apr 7 2011 • References: shinyshiny
The Nikon TV commercials starring Ashton Kutcher were launched yesterday nation wide. The commercials, reportedly, will be shown in trendy locales such as boutiques, hotels and upscale stores.

"The campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras," says I4U News.

Implications - Crowded markets means brands must grab consumer attention any way they can. Celebrities are still a go-to for brands hoping to engage adoring fans. As consumers continue to idolize celebrities and take to heart what they say, do or wear, using a celebrity spokesperson to promote a brand's products continues to be an effective method in any marketing plan. Stats for Geeky Celebrity Endorsements Trending: Older & Warm
Research: 4,755 clicks in 425 w
Interest: > 3 minutes
Concept: Geeky Celebrity Endorsements
Related: 74 examples / 57 photos
Segment: Neutral, 12-35
Comparison Set: 27 similar articles, including: drip artwork exhibits, 3d-printed e-motorbikes, and branded handle pie packaging.