Ashton Kutcher in Nikon Ad

By: lourdes sanchez bayas - Published:   Updated: Apr 7 2011 • References: shinyshiny
The Nikon TV commercials starring Ashton Kutcher were launched yesterday nation wide. The commercials, reportedly, will be shown in trendy locales such as boutiques, hotels and upscale stores.

"The campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikon's Style series compact digital cameras," says I4U News.

Implications - Crowded markets means brands must grab consumer attention any way they can. Celebrities are still a go-to for brands hoping to engage adoring fans. As consumers continue to idolize celebrities and take to heart what they say, do or wear, using a celebrity spokesperson to promote a brand's products continues to be an effective method in any marketing plan. Stats for Geeky Celebrity Endorsements Trending: Older & Warm
Traction: 4,754 clicks in 409 w
Interest: > 3 minutes
Concept: Geeky Celebrity Endorsements
Related: 52 examples / 40 photos
Segment: Neutral, 12-35
Comparison Set: 19 similar articles, including: top 100 commercials trends of 2015, public driverless shuttles, and custom wooden couch tables.