Australian artist Erwin Wurm recently had an exhibit titled, "Instructions on How to Be Politically Incorrect." The centerpiece of the show is a video about an animated "Fat Car" which has its own monologue.
Like a chubby little kid, the car exudes a certain cuteness that makes it seem irresistible. It's obviously more art than function, but that just makes it all the more noteworthy.
Implications - By directly making reference to subject matter that is considered taboo within society, many marketing campaigns appear humorous and up-to-date. Businesses that can find ways to address unspoken topics within their marketing campaigns and product promotions can further access opportunities to appeal to consumer's humorous sides.
Artist Erwin Wurm Fat Car Art
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