Potential

Artist Erwin Wurm Fat Car Art

By: Kyla Gutsche - Published:   Updated: Jun 14 2011 • References: mca.au
Australian artist Erwin Wurm recently had an exhibit titled, "Instructions on How to Be Politically Incorrect." The centerpiece of the show is a video about an animated "Fat Car" which has its own monologue.

Like a chubby little kid, the car exudes a certain cuteness that makes it seem irresistible. It's obviously more art than function, but that just makes it all the more noteworthy.

Implications - By directly making reference to subject matter that is considered taboo within society, many marketing campaigns appear humorous and up-to-date. Businesses that can find ways to address unspoken topics within their marketing campaigns and product promotions can further access opportunities to appeal to consumer's humorous sides.