Art Meets Merchandising Edit

McQueen Bones Exhibitor for Puma
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Alexander McQueen has designed a suggestive and somehow astonishing sculpture within his collaboration with Puma.

The huge “Bones”, made of glass fiber and steel, has been inspired by the skeleton structure of both a puma and a man.

Is it a museum piece? No, it’s an amazing exhibitor structure realized just for the most exclusive stores (since last week there is one in Antonioli store in Milan) to expose McQueen/Puma SS 2008 styilish shoes collection.

The bone theme that inspired several shoes, i.e. “anatomical bone” is emphasized by this quaint creation.

Cool merchandising, isn’t it?