7up's Art Bus Features a Knit Installation by Magda Sayeg

By: Laura McQuarrie - Nov 29, 2014
References: youtube & prexamples
7up paired up with urban knitter Magda Sayeg for an art bus "yarnbombing" project called #FeelsGoodToBeYou.

Sayeg describes her work as "craziness and madness," and expresses her appreciation that 7up let her have total creative freedom on this project. The double-decker bus was completely covered in vibrant knit strips of yarn, featuring the 7up logo and of course, notes about how it 'Feels Good To Be You.'

Naturally, people were curious about the Number 7up bus and some even wanted to get up close and touch it, which was encouraged. Since 7up Free is all about self-expression, this stunt appeals to a millennial market with en eye for quirky crafts and a sense of fun and humor.