The Armour39 by Under Armour Measures Athlete's Willpower

Armour39 by Under Armour brings exciting hi-tech developments to sports gear. Forget about strapping on small devices such as bracelets, rings and other fitness trackers, this invention embeds clothes itself with a digital performance monitor as well as a touchscreen to display the results.

Part of the company's 'I Will' commercial campaign that showcases some of their recent innovations, Armour39 by Under Armour is being touted as the first of its kind. Namely because in addition to concrete stats such as heart rate, calories burnt and more, it measures athlete's willpower.

As far as interactive garments of the future goes, Armour39 by Under Armour is by far one of the more exciting ones.