Whether dressed in an elegant dress or casual knits, model Anja Rubik is utterly gorgeous in the Apart Christmas 2013 ad campaign. Starring alongside real-life husband Sasha Knezevic, it gives people a glimpse as to how they might actually celebrate the holiday season. As unreal as it may seem, when two models come together as they have, anything is possible.
Shot by photographer Marcin Tyszka, the Apart Christmas 2013 ad campaign not only shows what a perfect gift pieces from this jewelry line would be, but also the range of designs available. Suited for every occasion, the looks are full of warmth, romance and, of course, love. The holiday ensembles were put together by stylist Agnieszka Scibior, who focused on rich colors.
What Makes This Trend Stand Out
- Romantic Couple Advertising
- Opportunities for jewelry and fashion brands to feature real-life couples in their ad campaigns for a touch of romance.
- Celebrity Collaboration
- A trend in showcasing real-life couples, especially famous ones, in advertising to appeal to customer's fascination with celebrity culture.
- Product Showcase Through Lifestyle Imagery
- Jewelry and fashion brands can showcase their products through lifestyle imagery such as holiday settings to appeal to customer's desire for a particular lifestyle.
Sectors Adopting This
- Fashion Industry
- Fashion brands can feature their products in holiday settings to communicate a lifestyle concept to their customers.
- Jewelry Industry
- Jewelry brands can showcase their products on real-life couples to add a touch of romance and personalize their brand image.
- Marketing and Advertising Industry
- Marketing and advertising companies can tap into the trend of featuring real-life couples in ad campaigns to provide a personalized touch to their clients' brand images.
