The Antidote Magazine Spring/Summer 2012 Natasha Poly photoshoot showcases the Russian beauty's looks with a liquid finish. The supermodel is captured here with soaking hair, glistening among mermaid-esque apparel.
The aquatic appeal of the Antidote Magazine cover was captured by photographer Jan Welters. Although the wet look is difficult to pull off, compromising colors, fabrics and cosmetics, the Poly-Welters duo has made it appear effortless. The beads of water cascading down Poly's face shine alongside metallic nail polish and bronzed eyeshadow, displaying a novel way to make drenched looks appear stylish at the beach this summer.
The elegant apparel exhibited here provides an interesting contrast to the natural motif, bringing see-through dresses and light beige apparel to the fashion fore.
What Makes This Trend Stand Out
- Wet Look Fashion
- Exploring the fashionable representation of the wet look in clothing and accessories.
- Mermaid-inspired Fashion
- Showing how fashion designers and fashion houses are increasingly leveraging the essence of undersea creatures such as mermaids to craft their designs
- Fashion and Natural Environment Hybrid
- Demonstrating how fashion is moving towards a green future by combining designs that blend in with natural environments.
Sectors Adopting This
- Fashion and Apparel Design
- There is an opportunity in this industry to create new apparel and accessories inspired by the underwater theme
- Cosmetics & Skincare
- This industry can create and promote the 'wet look' as the latest makeup trend to follow
- Photography and Video Production
- Exploring how photographers, filmmakers and content creators can leverage the wet look, mermaids and natural environments to create stunning and memorable photo and video campaigns.
