Mother London is blowing apart the secretive goings on at Santa’s Workshop, making public the details of who has been naughty and nice in 2010, having accessed a series of anonymous leaks from a Lapland-based source.
Barring any suspicious Denial of Service attacks, Mother plans to use the social networking site Twitter to disseminate the #LappiLeaks information, handing its feed over to their anonymous Lapland insider. Until now, Lapland’s secrets have been kept under wraps, with no one allowed in except Santa and 12 reindeer, who don’t speak human. The agency is keeping the name of their source a closely protected secret, but have revealed that their LappiLeaks source worked closely with Santa, fellow elves and his reindeer.
Stef Calcraft, partner at Mother, said:
Stats for Whistleblowing Elf Tweets
Trending: Older & Chilly
Research: 660 clicks in 278 w
Interest: 4 minutes
Concept: Whistleblowing Elf Tweets
Related: 62 examples / 48 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: santa vending machines, naughty holiday knickknacks, and social media gifting.
Naughty Holiday Knickknacks
Santa Vending Machines
Social Media Gifting
Twitter Christmas Gifts