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Ads About Cellular Oversharing

Nokia 'Somebody Else's Phone' Campaign

 

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Cowbag
Cowbag
1,967 Trends
8.5 MM Views
1,263 Comments

Nokia’s new promotion involves a game/story event that plays upon our propensity to harbor potentially sensitive information on our cell phones. How often have you gotten in trouble for pictures, videos, phone calls or text messages that have been sent or received on your phone?

The Nokia promotion features several characters like Anna and Jade, who all seem to have Facebook pages. Each character’s phone is ‘found’ or unlocked on the website at a predetermined time, and readers can snoop into the characters’ lives via their cell phones.

If you found Anna's phone, Would you read her text messages, look at her video clips or listen to her voicemail? What does your phone say about you? Would you let your mum or your boss read your text messages, look at your photos, listen to your voicemails? Anna is a model from Sweden: check out http://www.annasphone.com to gain total access to the contents of her phone so you can learn all about her life in the fashion biz. So, if you found her phone would you look through it? (annasphone)


 Score:
5.9
Peaked and Warm
4,696 Clicks in
69 w 4 d 14 hr 17 min
Published: Oct 9, 08

REFERENCES
somebodyelsesphone
annasphone

TAGS
interactive marketing phones publicity stunts tech

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FOUR WAYS TO REACT: vote, favorite, add more examples of Ads About Cellular Oversharing or comment about Nokia 'Somebody Else's Phone' Campaign.

Favorited by Cory Blundell on Mar 5, 09


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