Nokia 'Somebody Else's Phone' Campaign

Nokia’s new promotion involves a game/story event that plays upon our propensity to harbor potentially sensitive information on our cell phones. How often have you gotten in trouble for pictures, videos, phone calls or text messages that have been sent or received on your phone?

The Nokia promotion features several characters like Anna and Jade, who all seem to have Facebook pages. Each character’s phone is ‘found’ or unlocked on the website at a predetermined time, and readers can snoop into the characters’ lives via their cell phones.