Katie Holmes is the new face for the Ann Taylor Spring/Summer 2011 campaign which was photographed by Tom Munro. Ann Taylor also features a behind-the-scenes video of the Katie Holmes photoshoot.

The campaign is incredibly pretty, filled with fresh spring flowers and blossoming trees. The Ann Taylor Spring/Summer 2011 campaign features dark-blue suits, military-green jackets, camel trenchcoats and a little bit of lace.

Implications - With society moving at a fast-paced rate, fashion companies are looking for ways to gain attention to sell their products. This nature-filled, delicate color fashion campaign demonstrates how consumers are looking for a way to escape hectic lifestyles and experience the outdoors. Businesses looking to develop their products should consider incorporating naturalistic elements to enhance their selling power.