The Zellers Anko Collection Brings the Brand to Canada
Michael Hemsworth — April 8, 2023 — Fashion
References: zellers.thebay & storebrands
The Zellers Anko collection has been launched into the Canadian market to provide shoppers with a series of home decor, home furnishing and houseware solutions that won't break the bank.
The Anko brand is already a mainstay in the Australian market with its launch by the Zellers retail experience marking its first foray into a fresh category. The various items are competitively priced, and focus on responsibly sourced products that have an on-trend profile for bed, bath, pets, toys and kitchen needs. The lineup will be offered as part of the recently relaunched Zellers line, which is a retail experience under the Hudson's Bay umbrella in Canada.
Senior Vice President, Merchandising, Zellers Kartik Rathod spoke on the Zeller's Anko collection saying, "We traveled the globe, eventually to Australia, where we met with the Anko team and saw first-hand the popularity of the brand. We knew very quickly that partnering to bring Anko to Canada would be a win for Zellers and our customers."
The Anko brand is already a mainstay in the Australian market with its launch by the Zellers retail experience marking its first foray into a fresh category. The various items are competitively priced, and focus on responsibly sourced products that have an on-trend profile for bed, bath, pets, toys and kitchen needs. The lineup will be offered as part of the recently relaunched Zellers line, which is a retail experience under the Hudson's Bay umbrella in Canada.
Senior Vice President, Merchandising, Zellers Kartik Rathod spoke on the Zeller's Anko collection saying, "We traveled the globe, eventually to Australia, where we met with the Anko team and saw first-hand the popularity of the brand. We knew very quickly that partnering to bring Anko to Canada would be a win for Zellers and our customers."
Trend Themes
1. Accessible Houseware Solutions - The Zellers Anko Collection is providing shoppers with competitively priced houseware solutions that won't break the bank.
2. Responsibly Sourced Products - The Anko Collection focuses on responsibly sourced products that have an on-trend profile for bed, bath, pets, toys and kitchen needs.
3. Global Partnership Expansion - Partnering with Anko to bring their products to Canada marks Zellers' first foray into a fresh retail category and opens them up to potential opportunities for future global partnerships.
Industry Implications
1. Retail - The Zellers Anko Collection is expanding their retail experience under the Hudson's Bay umbrella and providing affordable and trendy options for customers.
2. Home Goods - The Anko Collection's focus on responsibly sourced products for bed, bath, pets, toys and kitchen needs creates opportunities for disruptive innovation in the home goods industry.
3. Global Partnerships - Zellers' partnership with Anko opens up opportunities for future international collaborations in creating affordably priced and responsibly sourced products.
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