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The Anish Kapoor 'Sky Mirror' Will Turn Your Frown Upside-Down

By: Armida Ascano - Published:   Updated: Aug 2 2011 • References: anishkapoor & amusingplanet
The Anish Kapoor 'Sky Mirror' installation is an artistic marvel with a dash of scientific flair. The exhibit consists of four gigantic mirrors, positioned to distort all surroundings.

The 'Sky Mirror' exhibit is up for six months in Kensington Park, and has since attracted many bewildered spectators. The effect of the Anish Kapoor 'Sky Mirror' exhibit is mind-blowing. Everything reflected in these monstrous mirrors appears upside-down, creating a confusing and thrilling illusion.

Implications - Consumers enjoy surrealistic imagery as it offers them an escapist experience. Many consumers are still recovering from the North American recession and appreciate clever diversions. Corporations looking to appeal to consumers may consider utilizing surreal imagery in advertising campaigns.

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Comparison Set: 29 similar articles, including: upside-down advertisements, upside down campaigns, and upside down retail displays.