This rugged work by Andy Houghton is much more than a photographic spread. Though Andy Houghton does take many riveting photographs for this rough-edged spread, this 'Lost Boys' series also includes a video and behind-the-scenes footage.
Portraying an ambiguous storyline of images for viewers to interpret, Andy Houghton does a great job in providing a morbid and eerie feel for this series of photographic works.
Implications - One of the best ways for a company or brand to publicize their product is by creating a mini-movie that serves as entertainment for consumers. By placing the emphasis and focus of the ad on engagement and entertainment rather than advertising, the brand stands a good chance of garnering feelings of goodwill from consumers to the brand.
Stats for Rough-Edged Fightography
Trending: Older & Average
Research: 7,497 clicks in 287 w
Interest: > 3 minutes
Concept: Andy Houghton
Related: 96 examples / 74 photos
Segment: Males, 18-55
Comparison Set: 35 similar articles, including: boxers in briefs, pugilistic fashiontography, and bruise-eyed portraits.
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