The Android KitKat Collaboration Creates an Unlikely Partnership

By: Nicole Ballantyne-Choo - Published: Sep 4, 2013 • References: mashable
The Android KitKat collaboration has found a way to blend technology and food together in a clever and innovative way.

While Android is no stranger to using names of delicious candy for its various operating systems, using a branded treat is a new idea. This partnership is made up of Nestlé and Android. These powerhouses have gone further than just sharing a name. To interest customers in this new idea, KitKat bars will feature the recognizable Android mascot made up of green colored chocolate sticks. Further, the bright red package will also contain information on contest perks. For example, if you buy the tasty bars, under the label you'll find ways to win a Nexus tablet and $5 credit for Google Play.

This Android KitKat partnership definitely went beyond typical company alliances, as people will definitely enjoy winning tech products while eating a childhood favorite snack. Stats for Chocolate-Infused Tech Products Trending: Older & Warm
Research: 2,103 clicks in 142 w
Interest: 0.6 minutes
Concept: Android KitKat
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: wedding ring-resembling phones, men-targeted smartphones, and bloody chocolate bars.