Pay To Play - UBFunkeys

They’re called UBFunkeys and they are little toy creatures that you plug into your computer. There are 24 of them in all (8 tribes of 3 members each). OK, so what do they do? They are actually keys to a digital game world - one of the latest crazes sweeping the land of computers. If you have kids, you’ve seen this business model with Webkinz. It appeals to the side of us that likes to have things that others don’t - despite the reality that half of America’s middle class is right there with you.