The Amica April 2012 editorial takes a seductive spin on the sportswear craze that has swept through the fashion industry in the last few months. Short, sweet and sexy, the looks may be casual and tame, but the poses and attitude exhibited by model Michaela Kocianova is far from that. Instead, she is captured in front of photographer Emma Tempest’s lens writhing sweatily on the floor or staring bewitchingly into the camera.
Nevertheless, there is a soft and romantic quality to the Amica April 2012 editorial that is accentuated by the hazy sunlight streaming through the windows. Stylist Sarah Cobb uses this relaxed, natural setting to her advantage when putting together a wardrobe filled with Adidas by Stella McCartney, Isabel Marant and Fendi.
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Concept: Amica April 2012
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Segment: Females, 18-55
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