Fashion magazines infinitely popular among women of most ages, and this Alt for Damene campaign suggests that the reason to buy this particular publication isn't solely for the aesthetics on the inside.
When actual articles are found in these disposable pop culture periodicals, they tend to be of relatively low quality literature, discussing superficial topics with third grader vocabulary, which is where this seasonal serial sets itself apart from competitors.
In these prints by the Kitchen advertising agency of Oslo, Norway, three women wear transparent gowns scrawled with horizontal bands of differently treated typefaces. To accompany this unusual fashion statement, the Alt for Damene campaign asserts that the editorials included within its pages are "stories that stay with you," in ways that are directly applicable to your life and your wardrobe.
Stats for Headlining Text Dresses
Trending: Older & Mild
Research: 6,120 clicks in 249 w
Interest: 4 minutes
Concept: Alt For Damene Campaign
Related: 53 examples / 41 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: laundered granny campaigns, abbreviated anatomy advertising, and major shrinkage marketing.
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