The 'Bikes Never Crash Alone' Ad from Allstate Insurance is Dramatic

By: Allison Love - Published: Aug 25, 2010 • References: allstate & bookofjoe
The Allstate Insurance ad 'Bikes Never Crash Alone' features a slew of damaged bicycles flying into various dangerous walls and bus stops.

The idea is that motorcycles are impossible to crash alone, so Allstate Insurance will be there to help you recover when and if you're bike gets out of hand. The commercial is pretty intense, showing many nice bikes get utterly ruined in various head-on collisions. I wonder how many bikes were damaged in the making of this commercial? Stats for Damaging Motorcycle Ads Trending: Older & Mild
Research: 4,470 clicks in 300 w
Interest: > 3 minutes
Concept: All State Insurance
Related: 75 examples / 58 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: bare-boned motorcycles, retro-modern motorcycles, and flying motorcycles.