Bianca Bartz
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 In 2007, 33.2 million people were living with AIDS and about 2.1 million died as a result, 330,000 of which were children. To stop the pandemic from doing any more damage, creative agencies and activists from around the world have generated unique campaigns to raise awareness. Each day, incredibly clever advertising campaigns are generated, ranging from print to video and interactive ones online to raise attention to the urgent need to practice caution. HIV and AIDS awareness projects have also been heavily seen in the fashion, beauty and product design industry, by companies like MAC who launched the charitable Viva Glam line and (Product) Red who design everything from clothes to laptops in support of AIDS. Take a look at some of the most remarkable AIDS awareness acts featured on Trend Hunter.
Clever Ads & Awareness Campaigns
Naughty Surrealism With a Message - AIDS ‘Explore But Protect Yourself’ Wins Bronze at Cannes These two AIDS prevention ads won a bronze medal at the Cannes International Ad Festival. The ads are very explicit with tongues and male privates foremost in the ads. Some may term this shockvertising,… [More] Aids Awareness Everywhere - Love Life, Stop Aids Campaign (GALLERY) The cheeky and eye-catching “Love Life Stop Aids” campaign by the Federal Health Office and the Swiss Aids Federation illustrates that you always need to have condoms, even astronauts on Mars! The motivation… [More] Online AIDS Documentaries - Live, Hope, Love: HIV in Jamaica (GALLERY) Live Hope Love is a beautiful online photo and poetry journal that captures the lives of those living with HIV in Jamaica. The multimedia project offers an interactive look into the lives of people Living… [More]
Awareness Through Art - Raphael’s “The Sistine Madonna” For AIDS A detail of the Italian Renaissance masterpiece The Sistine Madonna by Raphael has been used by an AIDS awareness organization in Italy to promote the use of condoms. The Lega Italiana per la Lotta Contro… [More]
Human Rights HIV Campaign Shows Compassion- Be Like Nobody (GALLERY) When a person has AIDS, he or she not only has to deal with health issues, they also have to face the judgmental and prejudiced response from the society they live in. From being excluded from social gatherings… [More] Cartoon For AIDS - Condomman (VIDEO) As infectious HIV is, so is this cartoon video clip of CondomMan. After escaping a series of thugs out to steal his pimp hat, Condomman finds himself face-to-face with death as he’s cornered to the ledge… [More]
Cabbage & Condom Restaurant - Thai AIDS Awareness Cafe (VIDEO) What type of condoments would you like on your burger? Don’t be surprised when the waiter drops off a condom with your bill at this restaurant. The Cabbage & Condom Restaurant in Thailand is trying to… [More]
Encouraging Safe Sex in NYC - Get Some Condom Campaign (GALLERY) Continuing its popular safe-sex campaign from last year, the City of New York has unveiled its 2008 safer sex awareness campaign. The official New York City condom has a different look and a sexy new slogan:… [More]
Celebrities and Fashion in Support of AIDS
Million Dollar Dresses - Alberta Ferretti Gown for AIDS (VIDEO) I Cannes not stop dreaming of the French Riviera, especially with all the media coverage. Now on top of celebrity siting and movies reviews comes news of a million dollar gown that will be sold in Cannes,… [More]
Charity Galas for AIDS - Life Ball 2008 (GALLERY) From former US president Bill Clinton, actresses Sharon Stone and “Sex and the City” siren Kim Cattrall to Supermodel Linda Evangelista and hundreds of scantly clad models and attendees: only the 16th… [More]
Fantasy Fashion For Charity - Agent Provocateur at Life Ball 2008 (GALLERY) They surely weren’t the typical Victoria’s Secret angels strutting on the catwalk of Life Ball 2008. Agent Provocateur tested the limits of how much eroticism the attendees could take without self-combusting… [More]
Kenneth Cole Uses AIDS to Sell Fashion Kenneth Cole is using AIDS to sell fashion. Specifically, the latest Kenneth Cole ads feature luring models with the tagline, “We’re all potential carriers.” Let that one scare you… In general I’m… [More]
Morbid Statement Jewelry - AIDS Virus Ring Andriy Kurovets designed this ring modeled after the AIDS virus. I really have mixed feelings about this piece of jewelry. One the one hand, I think it’s really morbid to walk around with a reminder of… [More] Awareness Through Celeb-Designed Apparel - H&M;‘s Fashion Against AIDS Collection (GALLERY) Famous celebrities, together with one of fashion’s leading retailers, have teamed up to spread awareness about HIV/AIDS. H&M;and “Designers Against AIDS” have collaborated to launch the “Fashion Against… [More]
Julia Robert Designs Jewelry - Armani Bracelet for AIDS Oscar-winning actress Julia Roberts has designed a bracelet for Giorgio Armani to sell for World AIDS Day, the fashion house revealed on Tuesday. The bohemian-style leather bracelets, which she showed… [More]
Condom-Inspired Handbags - SafeSax For AIDS Awareness (GALLERY) SafeSax are condom-inspired totes and handbags. A portion of proceeds benefit AIDS organizations. The website describes, “Safe Sax offers a new twist on the same old boring purse or bag. With color and… [More]
Condom Couture - Dress Made of Condoms for AIDS Charity Brazilian artist Adriana Bertini, has designed fourteen garments for Dress Up Against AIDS, that are made entirely from condoms that were rejected by industry quality tests. She was inspired by HIV-positive… [More]
MAC, the beauty and cosmetics company, has cast Fergie as the new face of the VIVA GLAM campaign. The new ads will be appearing in magazines and in stores, the first of which will appear in May 2008. “We… [More] MAC Cosmetics recently signed Grammy Award-winning singer Stacy “Fergie” Ferguson to be the next Viva Glam spokeswoman. There will be a Viva Glam ad campaign featuring Ferguson breaking in February… [More] Express a little narcissism with these custom lip Kiss Portraits. The wall art is a promotional design project from MAC Cosmetic and DNA 11. Women submit an image of their lip imprint wearing their… [More]
Last year, Trend Hunter profiled the failure of the Product (RED) charity, but brands are revisiting the concept in innovative new ways.The goal of the RED product campaign started last year was to bring… [More]
There was a band-aid concert to launch the adhesive bandage Converse Shoe by Dr. Romanelli at the Supertouch store in L.A. Lupe Fiasco made the launch hot and the shoe was a big hit. As part of RED, the… [More]
Now when you send a card, you can choose to help people suffering from AIDS in Africa. Hallmark has just launched a new collection of 150 products, cards, gifts and gift wraps under the label (PRODUCT)… [More]
There have been many companies(Gap, Converse, American Express, Apple) who have signed on with (Product) Red, now Dell as of January 31st will make their Products “Red” in support of AIDS in Africa.… [More]
One year ago, Gap launched their (Product) Red campaign, created to help prevent, care for and treat AIDS in Africa. “Since launching last year, (Product) Red has contributed more than $45 million to… [More]
Trend Hunter has covered a lot of (RED) products, but in February, we posted that the massive hype for (RED) has yielded only $11 million for charity. Disappointing. Well, now we are seeing new companies… [More]
Apple revealed an 8GB model of its special edition iPod Nano, the new model holds up to 2,000 songs, and joins Apple’s 4GB model. Both devices come in red aluminum cases and a claimed 24 hours of battery… [More]
Earlier, we covered the Amex Red Card for Project Red, the AIDS charity campaign led by Bono. Now, Motorola is releasing Motorola Project Red Slvr, the first mobile phone dedicated to the cauase. The… [More]
A New American Express credit card is bright red and sexy. The Sexy Amex RED card provides 1% of all proceeds go towards fighting AIDS. From Reuters DAVOS, Switzerland (Reuters) - Rock star Bono joined… [More] |
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