Confidential Advice Platforms

'Advice Me' Lets Friends and Colleagues Provide Feedback

Knowing what areas of your life you need to improve on can be a tricky conversation to have with friends or colleagues, so the 'Advice Me' app aims to help make the process more streamlined.

The app works by having users set up a profile where those you know can provide honest advice on what you need to improve on, what you're doing great at and much more. This ensures improve is a constant part of the person's lifestyle rather than something they might visit on a yearly basis or perhaps even less often.

The 'Advice Me' app speaks to the pervasive nature of digital communication as consumers seek out ways to improve themselves on both a personal and professional level.

Personal Improvement Networks
Opportunity for networks that allow for more personalized and regular feedback to improve the user's personal or professional life.
Honest Feedback Platforms
Opportunity for platforms that facilitate honest and open feedback among friends and colleagues.
Streamlined Self-improvement Tools
Opportunity for tools that make the process of self-improvement more efficient and frequent using digital communication.

Where This Applies

Social Networking
The 'Advice Me' app points to new possibilities and opportunities in social networking beyond communication and entertainment.
Human Resource Management
Companies can adopt similar platforms to help employees improve their skills and receive anonymous feedback from their peers or supervisors.
Personal Development
The industry around personal development can incorporate more tech-enabled tools and services geared towards frequent and honest feedback for self-improvement.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 36%
Freshness 8%

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