Rookie

AdTrace Projection Technology Makes Ads Bigger & Bolder

By: James Bradley - Published: Jun 10, 2010 • References: projectionadvertising and youtube
Battersea Power Station took off with a large projection of Super Mario Galaxy 2 for the game's release thanks to AdTrace. This endeavor is the marker of the next generation of building projection technology.

The emergence of video mapping technology provided by AdTrace is sure to have an impact on advertising. Big brands are keen to put their marketing spend into outdoor projection well into the summer months thanks to the advent of video mapping projections.

Check out the Nintendo- commissioned above!