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Transformative Sneakers

Adidas Originals Celebrates Originality With Sculpture Shoes

Adidas Originals as come out with another eye-pleasing campaign. Their newest endeavor is call “All Day I Dream About Sneakers” and is the brainchild of creatives Dimitri Kalagas and Chris Cork.

The iconic sneaker brand volunteered some of their shoes to be turned into sculptured art. The campaign included in-store posters and even a limited edition book. The world’s most original range of sneakers were converted to unordinary sculpted models.

I would say that Adidas mottos (“Impossible Is Nothing” and “Celebrate Originality”) were definitely kept in tact during the creation of these wonderful works of art. Take a gander at the gallery to see car-shoes, extremely eco footwear and some animal-shoe hybrids.

SCORE
0.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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