This ad for the ADG Conference plays upon the stereotype of creative people as freaks by juxtaposing interviews of people with unusual genetic anomalies--individuals who would have been considered candidates for the circus a generation or so ago.
There's the guy with one large eye and one normal-sized one, the girl with an extra ear, a young man with two sets of arms, and a gentleman who can fit not just one, but two fists in his oversized mouth. It's the first man who brings the whole point home, though, as he says, "It's good to be around other people who are creative, who have that same vision."
Stats for Circus Freak Campaigns
Trending: Older & Warm
Research: 7,858 clicks in 376 w
Interest: > 3 minutes
Concept: Circus Freak Campaigns
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: remixed rants, sinister clowntography, and uninhibited adult hissy fits.
Circus Freak Campaigns
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