The Acrimony Summer 2013 lookbook advocates a chic sporty wardrobe for the rest of the summer season. What does that mean exactly? Well, it brings bright dresses, feminine jumpers and casual jackets to the playground. Although some might think the outfits inappropriate for such a theme, the images prove them wrong.
Paired with rollerskates, high socks and common sports equipment, the pieces featured throughout the Acrimony Summer 2013 lookbook are given a whole new perspective. Put together by Jenny Chung in the San Francisco Bay Area, the Acrimony Summer 2013 lookbook showcases great pieces from the likes of Jonathan Simkhai, VereVerto and Henrik Vibskov as well as jewels from their sister shop No.3. As Refinery 29 points out, it makes working out a breeze.
What's Driving This Trend
- Chic Sporty Wardrobe
- Opportunity for innovative clothing brands to create stylish and functional activewear that can be worn both in and out of the gym.
- Fashionable Fitness
- Opportunity for fitness industry to embrace fashion and create workout spaces that are trendy and appealing to fashion-conscious consumers.
- Casual Activewear
- Opportunity for retailers to offer casual activewear options that are comfortable, versatile, and suitable for everyday wear.
Who This Affects Most
- Clothing Brands
- Opportunity for clothing brands to tap into the growing demand for chic sporty wardrobe by incorporating sportswear elements into their collections.
- Fitness Industry
- Opportunity for fitness centers and studios to partner with fashion brands and create stylish workout spaces that attract fashion-forward fitness enthusiasts.
- Retail Industry
- Opportunity for retailers to expand their activewear offerings and cater to the increasing demand for casual activewear that can be worn for various occasions.
