The notion of swagger is discussed in this video series entitled 'The ABC of Men's Fashion' by Hardy Aimes.
The Esquire magazine column inspired Hardy Amies to write 'The ABC of Men's Fashion,' a guide to gentlemen's attire and now this video series. Individuals who embody the epitome of men's style have been commissioned by British design house Hardy Aimes to discuss their ideals on fashion. The result is an enlightening short that capitalizes the individuality of these gentlemen and explore whether, as put by Mark Twain, "clothes make the man."
Jeff Staples of New York's Staple Design and Reed Space states that the feeling that you can "destroy the world" in a figurative sense comes from the empowerment of clothing. This swagger series is enlightening for the increasingly more style-conscious male of the 21st century.
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