Earnest Beauty Introduced Its plant-derived glycogen hair product
Edited by Adam Harrie — May 22, 2026 — Fashion
This article was written with the assistance of AI.
References: mibellebiochemistry & cosmeticsbusiness
PhytoSpherix™ is a plant-derived glycogen ingredient developed for hair-care formulations, featuring a vegan alternative to traditionally animal-sourced glycogen made from non-GMO sweet corn. The COSMOS-approved active is chemically identical to animal glycogen and uses a patented water-based extraction process designed for modern hair longevity and scalp-care products.
Testing across in vitro, ex vivo and in vivo studies showed that PhytoSpherix™ stimulated ATP production in keratinocytes, supported follicle growth activity and improved hair density, growth speed and anagen-to-telogen ratios. The ingredient is positioned for use in regrowth serums, follicle energizers and hair masks, with stability across common formulation temperatures and compatibility with cold-process applications.
For consumers, the ingredient supports fuller and healthier-looking hair through energy-focused scalp care while aligning with growing demand for botanical, ethical and science-backed beauty actives. For brands, it offers a clinically supported vegan ingredient suited to premium hair-growth and hair-longevity product lines.
Image Credit: PhytoSpherix™
Testing across in vitro, ex vivo and in vivo studies showed that PhytoSpherix™ stimulated ATP production in keratinocytes, supported follicle growth activity and improved hair density, growth speed and anagen-to-telogen ratios. The ingredient is positioned for use in regrowth serums, follicle energizers and hair masks, with stability across common formulation temperatures and compatibility with cold-process applications.
For consumers, the ingredient supports fuller and healthier-looking hair through energy-focused scalp care while aligning with growing demand for botanical, ethical and science-backed beauty actives. For brands, it offers a clinically supported vegan ingredient suited to premium hair-growth and hair-longevity product lines.
Image Credit: PhytoSpherix™
Vegan actives in scalp care: interest and trial intent
Informs decisions on whether to cover, recommend, or develop hair/scalp products featuring plant-based actives, and what claims (growth speed vs density vs scalp feel) readers would actually try.
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When was the last time you used a scalp serum or scalp treatment?
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If a hair product had a plant-based active, how appealing is that to you?
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If you were shopping for a scalp product, which claim would you try first?
Trend Themes
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Plant-based Bioactives — The replacement of animal-derived actives with botanically sourced, chemically identical ingredients creates scope for novel vegan supply chains and ingredient-as-differentiator models in personal care.
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Clinical-grade Vegan Ingredients — A rising expectation for clinically validated, cruelty-free actives is redefining premium beauty positioning by coupling lab-proven efficacy with ethical sourcing narratives.
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Energy-focused Scalp Care — Formulations that target cellular energy and follicle metabolism introduce a biochemical approach to hair longevity and density beyond conventional cosmetic benefits.
Industry Implications
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Hair-care Brands — Significant consumer appetite for fuller, healthier hair backed by science positions brands to lead with regenerative, plant-derived actives in premium regrowth and longevity lines.
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Cosmetic Ingredient Manufacturing — The development of patented, water-based extraction processes for non-GMO botanical glycogen points to opportunities for specialized ingredient producers to supply clinically oriented, vegan actives.
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Dermato-cosmetic Research — Interdisciplinary research combining keratinocyte bioenergetics and formulation stability enables new product classes at the intersection of dermatology and cosmetology.
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