Martha Stewart isn’t content to let her French Bulldogs, Francesca and Sharkey, only appear on cameos of her TV show. No! Now they’ve started their own blog, “The Daily Wag,” where they update fans on their daily romps and activities.
On the Web site, Francesca is described as feeling superior to Sharkey, while Sharkey is said to be “spontaneous and daring.”
They’ve got the canine social networking itch, as they’ve expanded their communications to Twitter, where after only three tweets, they had accumulated over 1,500 followers.
The blog is located in the pet section of MarthaStewart.com, where there are additional articles related to pets. It is sponsored by Nestle Purina PetCare.
Why This Trend Is Growing
- Canine Social Networking
- Disruptive innovation opportunity: Create a platform for dog owners to connect and share their pets' daily activities and experiences.
- Pet Blogs
- Disruptive innovation opportunity: Develop a blogging platform specifically designed for pets, where they can share their thoughts and updates with their own unique voices.
- Celebrity Pet Influencers
- Disruptive innovation opportunity: Build a marketing platform that connects brands with popular celebrity pets to promote their products or services.
Industries Being Reshaped
- Pet Social Networking
- Disruptive innovation opportunity: Create a social networking platform exclusively for pet owners to connect, share tips, and arrange playdates for their pets.
- Pet Blogging Platforms
- Disruptive innovation opportunity: Develop an easy-to-use blogging platform specifically designed for pet owners to create and share content about their beloved pets.
- Pet Marketing and Advertising
- Disruptive innovation opportunity: Establish an agency that specializes in leveraging the popularity of celebrity pets to create unique marketing campaigns for pet-related brands.
