The 2012 shopping season will be a digitally enhanced one as marketers are beginning to understand the important nature of mobile shopping.
With more shoppers buying their holiday presents online, this infographic looks to identify just where consumers are shopping and what they're in the market for this Christmas. Statistics propose that more shoppers are buying presents through their tablet computers, like the iPad, and that those very devices are among the hottest items this holiday season.
The online holiday shopping market share has grown at an exponential rate from $33.79 billion in 2009 to an expected $54.47 billion in 2012. These trends don't show signs of slowing down as the demand for the latest tech products continues to gain significant stride each and every holiday season.
What's Driving This Trend
- Mobile Shopping
- The rise in mobile shopping presents an opportunity for businesses to create intuitive mobile apps for their online shopping platforms.
- Tablet Commerce
- Businesses can capitalize on the trend of shoppers buying gifts through their tablets by optimizing their online stores for tablet user experience and offering tablet-exclusive deals.
- E-commerce Growth
- As the demand for online shopping continues to grow, businesses should invest in improving their e-commerce platforms to enhance customer experience and capitalize on the market's growth potential.
Who This Affects Most
- Retail
- Retailers can benefit from creating an omnichannel experience that seamlessly integrates their brick and mortar stores with their e-commerce platform.
- Technology
- The rise in demand for tech products presents opportunities for businesses to create new and innovative tech products that cater to the needs of the modern shopper.
- Marketing
- Marketers can leverage data analytics to gain insights into consumer shopping behavior and create targeted marketing campaigns that effectively reach their target audience.
