Rockstar

10 Swedish Designers Brand Continues to Innovate

By: Jessica Marcel - Published: • References: tiogruppen and fromsthlm
10 Swedish Designers are behind these mod chic bags and purses. The designs are bold and practical.

Rule for staying on the forefront of your industry: Never ever reject something that is “too advanced.” But that’s what the Swedish textile industry said of the work of 10 Swedish Designers. Seriously, what were they thinking?

That turned out to be a minor setback of 10 Swedish Designers, who decided to start their own company. The designers have created for IKEA, had their work featured in museums, and have bucked bureaucratic control for the past 39 years.