Comedic Cake Toppers
The Sugar Coated Truth about Modern Wedding Cakes
Let's remember, the couple that laughs together, stays together!
Implications - Consumers find depictions of reality that are not idealized humorous. This stems from an abundance of marketing campaigns creating idealized versions that are intuitively inaccurate. Companies can mix their ads by introducing an element of comedic reality to win over customers with a chuckle.