Of all of the custom rides showcased at the DUB Magazine outdoor section of the 2009 SEMA show, this Vellfire Toyota Alphard has to be the most unusual. Instead of an ice cream paint job, the exterior of this bad boy is outfitted in bright red quilted leather--the exact sort of quilted leather you might find on the interior of a car.
Instead of the brand stickers seen on other custom rides, this Vellfire Toyota Alphard had its logos stitched into the car's quarter panels. Would you rock a leather ride?
Key Themes Behind This Trend
- Quilted Leather Exterior
- Disruptive innovation opportunity: Explore new ways to incorporate luxury materials like quilted leather into car exteriors for a unique and eye-catching look.
- Logo Stitching
- Disruptive innovation opportunity: Develop innovative branding techniques by stitching logos directly into car exteriors for a personalized and distinct aesthetic.
- Unconventional Customization
- Disruptive innovation opportunity: Embrace unconventional customization options to cater to customers seeking unique and unconventional designs for their vehicles.
Where This Applies
- Automotive Customization
- Disruptive innovation opportunity: Tap into the growing market of automotive customization by offering unique and unconventional customization options to customers.
- Luxury Automotive
- Disruptive innovation opportunity: Introduce luxury materials and customization options, such as quilted leather exteriors, to the luxury automotive industry to differentiate from traditional offerings.
- Brand Personalization
- Disruptive innovation opportunity: Explore new ways for brands to personalize and customize their products, such as stitching logos directly into car exteriors, to create a stronger brand identity and connection with customers.
