Vampire Lighting

Dracena by Diego Chilò for Leucos of Italy is Perfect for Twilight Fans

This modern glass light fixture called Dracena is clearly dripping with edgy appeal. Inspired by the dracaena plant (Greek for female dragon), with its sword-like leaves, the lamp would be perfect in a home with either Gothic or contemporary décor.

The red version resembles blood-covered fangs and would fit in with other vampire-themed interior accessories we’ve seen gaining popularity with the rage of Twilight, New Moon and True Blood.

The fixtures, which are available in both a wall-mounted and a chandelier version, were designed by Diego Chilò for Leucos lighting of Italy.

Gothic-inspired Lighting
There is an opportunity to create more modern glass light fixtures with a Gothic aesthetic, tapping into the popularity of vampire-themed interior accessories.
Contemporary Home Decor
Designing sleek and edgy light fixtures like Dracena that fit well with contemporary home decor styles.
Vampire-themed Interior Accessories
Creating a range of interior accessories, beyond just lighting, that appeal to fans of vampire-themed entertainment like Twilight and True Blood.

Where This Applies

Lighting Design
Opportunity for lighting designers to create modern glass fixtures with a Gothic twist, inspired by Dracena and the vampire aesthetic.
Home Decor
Interior designers and home decor brands can tap into the popularity of modern and edgy designs to cater to the contemporary home decor market.
Entertainment Merchandise
There is a potential market for vampire-themed interior accessories and merchandise that can be sold to fans of vampire-themed entertainment such as Twilight and True Blood.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 56%
Freshness 8%

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