Skinny Blonde beer is pure trouble, right from the very start. First, the name is enough to offend just about every female - except for skinny blondes. But it's not until the beverage is consumed that the fun really starts: as you drink, the label changes and the pinup (not really thatskinny) blonde girls strips off her top.
The idea behind the sensitive Australian beer label came from the brains of actor Richie Harkham and Hamish Rosser and artist Jarrod Taylor. Here's a real surprise: their marketing brilliance came during a night of hard drinking.
Key Themes Behind This Trend
- Interactive Alcohol Packaging
- Using interactive packaging that changes as the consumer drinks has the potential to increase customer engagement and drive sales.
- Controversial Branding
- Creating a controversial brand name or label can generate buzz, but also runs the risk of alienating certain consumer groups.
- Collaborative Marketing
- Collaborating with artists and celebrities to create unique and eye-catching packaging can attract new customers and create a loyal fan base.
Where This Applies
- Alcohol Manufacturing
- Using innovative packaging and branding can set a company apart from competitors and increase revenue.
- Advertising and Marketing
- Creating a controversial and innovative marketing campaign can generate buzz and increase brand recognition and loyalty.
- Art and Design
- Collaborating with artists and designers to create unique packaging can result in eye-catching products that stand out on store shelves.
