From the brain of Steven Holl Architects is this Linked Hybrid mixed-use complex. It connects eight towers in Beijing, China through the use of ‘skybridges.’
This Linked Hybrid mixed-use complex holds apartments, a hotel, school, underground parking, public green areas, commercial space, and a cinema.
No wonder there are so many buildings!
Implications - Today's consumer is more interested in pieces that serve a holistic purpose than anything driven by a particular service. Thus, buildings like this Steven Holl complex are sure to attract consumers, as it serves an entire slew of demands. Today's consumer is more interested in a lifestyle than a product, which is something companies should take into consideration through all initiatives.
What's Driving This Trend
- Linked-hybrid Complexes
- Mixed-use complexes that connect buildings through skybridges are a trend for holistic living and work spaces.
- Multi-purpose Buildings
- Buildings that offer a diverse range of services and amenities are in trend as consumers seek holistic experiences and solutions.
- Eco-friendly Architecture
- Sustainable and eco-friendly architecture is a trend for commercial and residential buildings that cater to environmentally conscious consumers.
Who This Affects Most
- Architecture
- There is an opportunity for architecture firms to design and develop linked-hybrid complexes that offer a diverse range of services and amenities.
- Real Estate
- Real estate developers can leverage the trend of multi-purpose buildings to offer sustainable, holistic living and work spaces.
- Hospitality
- Hotels can incorporate sustainable and eco-friendly architecture to attract environmentally conscious consumers seeking holistic experiences.
