Robert Pattinson, the star of ‘Twilight’ and ‘New Moon,’ set the hearts of teenagers ablaze with his character Edward, the vampire that glitters under the sunlight.
British gay lifestyle magazine, Attitude, hopes for the same Robert Pattinson effect in their new 15 birthday issue.
The cover features one of the hottest ‘It’ models these days, Ash Stymest, all glittered up and biting his lip seductively.
Currently the #1 gay magazine in the UK, Attitude’s first issue was published on May 1994. The new issue is promoted as being their biggest issue ever.
The rest of the images in the gallery are from a Hedi Slimane shoot for Vogue Hommes Japan last year, which featured Ash Stymest in some cute looking Hello Kitty accessories.
See more Ash Stymest features and Twilight photo shoots below.
Key Themes Behind This Trend
- Glittery Male Models
- Opportunity for fashion brands to feature male models with glittery aesthetics, influenced by the success of Robert Pattinson's portrayal of Edward in 'Twilight'.
- Celebrity Magazine Covers
- Chance for magazines to replicate the fan frenzy and sales boost that occurred with Robert Pattinson's magazine covers by featuring popular and influential figures on their covers.
- LGBTQ+ Publications
- Potential for LGBTQ+ magazines to tap into the market demand for diverse and inclusive content, as seen with the success of Attitude featuring Ash Stymest on its cover.
Where This Applies
- Fashion
- Fashion brands can explore innovative designs and marketing strategies to incorporate glittery aesthetics for male models and cater to a growing demand for unique styles.
- Media and Publishing
- Opportunity for magazines to leverage the popularity of celebrities and influencers, creating captivating covers to enhance their sales and readership.
- LGBTQ+ Media
- LGBTQ+ publications have the potential to disrupt traditional media, providing a platform for diverse representation and inclusive content, appealing to a wide readership.
