'Politiquement Correct' in L'Optimum was shot by Milan Vukmirovic and styled by Romain Vallos; this editorial puts model Hugo Sauzay in a dark vintage-styled office in suits and outerwear that reminds me of the debonair 'Mad Men' era of the 50s and 60s.
The Fashionisto notes that Milan Vukmirovic is quite fond of dark photo shoots, a theme that's easily picked up on in 'Politiquement Correct.' Shadows show off Hugo Sauzay's jawline and cheeks perfectly, adding even more sexiness to this editorial. Check out more debonair features after the gallery above.
What's Driving This Trend
- Vintage Styling
- There is an opportunity to develop new vintage-inspired menswear that combines classic 50s and 60s style with modern designs and materials.
- Dark Photography
- There is an opportunity to explore themes of shadow and contrast in fashion photography, creating a dramatic and sexy look.
- Debonair Aesthetic
- There is an opportunity to bring back the debonair 'Mad Men' era of fashion and incorporate it into modern menswear collections.
Who This Affects Most
- Menswear Fashion
- Menswear brands can leverage the popularity of debonair vintage styling to create unique collections for fashion-conscious consumers.
- Fashion Photography
- Fashion photographers can create dark and dramatic images that showcase the beauty and style of vintage menswear.
- Film and Television
- Film and TV producers looking for period pieces can use the 'Mad Men' era as inspiration for their wardrobe and set designs.
