As more and more people, including business owners and marketing specialists, realize the potential of this image-based networking site, more and more creative uses of Pinterest can be seen. Though Pinterest campaigns are currently quite scarce, each one serves as a great case study for the power of the pin-based site.
It's difficult to understand what the potential of Pinterest is for businesses, but these campaigns will serve as a guide. A great example would be the Kotex Pinterest campaign, which takes advantage of the site's heavy female skew. Other business-oriented Pinterest examples include pin resumes, which use boards to showcase relevant work experience.
Open your eyes to the potential of Pinterest as a marketing tool.
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From One-for-One Pinning to Fantasy Wedding Boards
Published: Sep 15, 2012