From One-for-One Pinning to Fantasy Wedding Boards

By: Armida Ascano - Published: Sep 15, 2012
As more and more people, including business owners and marketing specialists, realize the potential of this image-based networking site, more and more creative uses of Pinterest can be seen. Though Pinterest campaigns are currently quite scarce, each one serves as a great case study for the power of the pin-based site.

It's difficult to understand what the potential of Pinterest is for businesses, but these campaigns will serve as a guide. A great example would be the Kotex Pinterest campaign, which takes advantage of the site's heavy female skew. Other business-oriented Pinterest examples include pin resumes, which use boards to showcase relevant work experience.

Open your eyes to the potential of Pinterest as a marketing tool. Stats for 11 Pinterest Campaigns Trending: Older & Buzzing
Research: 5,587 clicks in 192 w
Interest: 1.2 minutes
Concept: Pinterest Campaigns
Related: 86 examples / 66 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: professionalized pinning charts, pinterest cvs , and automotive social media symbols.